Entrepreneur Web

I have been operating an Adwords account for 2 years now, and have had some relative success.  Business has grown year over year, my only public exposure or marketing being Adwords and word of mouth.  Now I have a better idea of the keywords which do well and those which don't.  I would like to clean up my account and re-organize into a more concise ad group structure.  If I simply delete all present campaigns, and create new ones, do I lose any historical benefits I might have acrrued Quality Score-wise, or is QS attached to "ownership" of the account and a new campaign would inherit the older QS until calculated on its own?

Thanks

Question from
TTR1
in
AdWords
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Campaign Management

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I've created a new campaign in which clicks end up at www.gundlachco.com.  The problem though, is that there are also www.gundlachco.com AdWords ads that are controlled by Yellow Pages.  So essentially, I am competing with myself, and the new ads don't get as many impressions as they should, because the old ad is still active.

I have tried several times to get Yellow Pages to disable these old ads, but they just won't.  Is there any way to bypass Yellow Pages and somehow disable these old ads that Yellow Pages managed for the www.gundlachco.com domain?

Question from
Gundlach Co.
in
AdWords
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Campaign Management

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When I'm using the Keyword Tool, if I choose the option "Ideas containing my search terms", all the results I get contain the entire multiple-word search term I entered. For example, if I enter the term

car dealer

I only get results that contain the phrase "car dealer" or "car dealers" — I do not get any results with just the word "car" or just the word "dealer". Is this option the same as only listing phrase matches? Is the other option, "All keyword ideas", the same as listing broad matches?

Question from
DBlum
in
AdWords
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Ad Position & Performance

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If I understand broad matching correctly, it means that any search term that is related to any part of my keyword will match my keyword. Does this mean that I could just have one extremely long keyword that contains every word related to what I'm advertising?

For example, suppose I'm selling cars in the following brands: Honda, Toyota, Jeep, Ford, Chevrolet, Kia, Hyundai, Volvo, and Volkswagen. And suppose I use the following broad-matched keyword:

honda toyota jeep ford chevrolet kia hyundai volvo volkswagen

Will this perform any differently than if I had entered each brand name as a separate keyword? Could there possibly be an advantage to doing this? Would it prevent the various keywords from competing with one another? For example, suppose two of those brand names are considered to be related to the search term "used cars". If I listed them all as separate broad-matched keywords, they might bid against each other for that search term, but by putting them all in one keyword, I might be able to prevent that.

Question from
DBlum
in
AdWords
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Ad Position & Performance

No replies yet

Ads been up for about 1 week, not a single impression.  Used to market another product with a different domain and ads stopped running due to landing page quality violation (Framing).  Have since discontinued marketing that product  altogether for about 2 weeks, and am now marketing my own product, with new domain, and my own landing page (no framing a parent site).  I have even went so far as to delete the prior campaign from Adwords completely.  The only campaign that I have now is the aforementioned new one.

Why is this new campaign not running???  And, a pet peeve of mine….with all the money that Google makes, why does it take so long and you have to go through sooooo much to get a response.  Hire more staff and put more boots on the ground to help assist your paying customers.  Even in the dot.com age, people still like to talk to other people.  It's not like you guys are hurting for the money.  Spend it, and make your advertisers happy.  Also, if there is some sort of review taking place, you need to make your advertisers aware of it at its inception, and not make us have to fumble around with your ridiculous "Support" just to find out what's going on.  Also, we should be made aware when this review is to be concluded.  You shouldn't just leave your "valued" advertisers just out there by themselves floating aimlessly.

Question from
mablansky
in
AdWords
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Ad Position & Performance

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I'd like to ad my headshot image to my existing text ad.  I don't see an option for this when I go to the "edit" link under "ads".  Would love feedback.  Thanks.

Question from
counseloronln
in
AdWords
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Campaign Management

1
reply

I would like to make sure that if I choose an anonymous placement, my creatives won't run on inappropriate websites. For example if I choose an anonymous placement in the game category, how can I make sure my ads won't run on an "Adult games" website?

Question from
Minibulle
in
AdWords
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Campaign Management

No replies yet

I was recently contacted by another network to list ads. They specified an account manager for me. Does this exist in google adwords?

Question from
J1stop
in
AdWords
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Campaign Management

No replies yet

I have a 13" MBP and I downloaded Editor for Mac and I can't scroll to the bottom options. I can see and use most of it ok, but some of the options are cut off. There is no scroll bar to scroll to them either.

Question from
leahwilliams28
in
AdWords
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Campaign Management

No replies yet